Launch Operations
Launch Checklist
Your 5-phase, 14-day launch plan. Check off tasks as you complete them — progress is saved in your browser.
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Phase 1
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Phase 2
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Phase 3
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Phase 4
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Phase 5
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Phase 1
Phase 1: Infrastructure Setup
Days 1–3 | Accounts, branding, and tools
Claim @RegenerativeParty on Twitter/X
Claim @RegenerativeParty on Instagram
Create Facebook Page: 'The Regenerative Party'
Claim @RegenerativeParty on TikTok
Create LinkedIn Company Page
Set up Canva Pro account and enter brand kit (colors, fonts, logo)
Colors: #2d5016, #6b46c1, #f59e0b, #1f2937 | Fonts: Playfair Display, Montserrat, Inter
Connect Buffer or Hootsuite to all 5 platforms
Set up Linktree or Beacons for Instagram link-in-bio
Upload official seal as profile photo to all platforms
Create and upload cover/header images for Twitter, Facebook, LinkedIn
Phase 2
Phase 2: Profile Optimization
Days 3–5 | Bios, about sections, and first posts
Paste Twitter bio (copy from Platform Bios page)
160 chars: 'America isn't broken — it's trapped. We're building the path from TRAP to TRIP...'
Paste Instagram bio with line breaks and emoji
Paste Facebook long description / About section
Paste TikTok bio (80 chars max)
Paste LinkedIn About section and Specialties
Set up Instagram Story Highlights (8 categories: 5 PILLARS, TRAP→TRIP, CO-OPS, LAND TRUSTS, BIOREGIONS, WINS, EVENTS, JOIN US)
Configure Linktree with 5 buttons (Platform, Chapters, Volunteer, Newsletter, Media)
Create and pin first post on each platform
Phase 3
Phase 3: Content Creation Sprint
Days 5–10 | Build a 2-week content buffer
Create 10 Canva templates (Stat Card, Quote Card, TRAP/TRIP Split, Pillar Feature, etc.)
Design 5 Instagram Story templates
Write and schedule Days 1–14 of the content calendar in Buffer/Hootsuite
Record and edit 2 TikTok/Reel videos (intro video + TRAP/TRIP explainer)
Write and publish first LinkedIn long-form article on Economic Democracy
Create 5 Instagram Carousels for the Five Pillars
Set up content approval workflow in Notion or Trello
Phase 4
Phase 4: AI Agent Deployment
Days 10–14 | Automate and scale
Create Manus AI agent with Master Social Media Manager System Prompt
Enable Gmail MCP integration for email alerts
Configure daily content generation schedule (8am)
Configure engagement monitoring (every 2 hours)
Test agent with 5 sample content requests
Test agent with 3 sample crisis scenarios
Set up weekly content plan generation (Sunday evenings)
Train team on using agent prompts from this dashboard
Phase 5
Phase 5: Launch & Growth
Day 14+ | Go live and build momentum
Announce launch across all platforms simultaneously
Email existing contacts and chapter members with social media links
Reach out to 10 aligned organizations for cross-promotion
Run first Instagram/Facebook ad campaign ($50 budget, targeting progressive policy interests)
Set up Google Analytics and platform-native analytics tracking
Establish weekly metrics review (every Monday morning)
Set 30-day follower growth targets: Twitter 500, Instagram 300, Facebook 200, TikTok 1000, LinkedIn 150
Schedule first live Q&A or Twitter Space for Week 3
Apply for Twitter/X Verified Organization status
Apply for Meta Verified for Business