Discovery Strategy

Hashtag Strategy Guide

Click any hashtag to copy it individually, or use "Copy All" to grab an entire group. Follow the 3-2-1 Rule: 3 broad, 2 issue-specific, 1 branded.

The 3-2-1 Rule

Broad / Movement

Reach new audiences (#SystemsChange, #GrassrootsMovement)

Issue-Specific

Target policy interests (#WorkerCoops, #CLTs)

Branded

Build our identity (#RegenerativeParty)

Branded Hashtags

Our intellectual property — always use at least one per post

Economic Democracy

Worker co-ops, cooperative economics, labor rights

Community Wealth & Housing

CLTs, affordable housing, community ownership

Ecological Regeneration

Climate, green infrastructure, regenerative agriculture

Monetary Sovereignty

MMT, public banking, fiscal policy

Democratic Governance

Voting rights, participatory democracy, reform

Movement & Broad Reach

Tap into larger conversations and algorithms

Location-Based Hashtags

Format: #[City/Region][Action] — Use when posting about specific bioregions

Platform-Specific Rules

Twitter / X

1-3 hashtags

Integrate naturally into the sentence. E.g., 'We need to scale #WorkerCoops to build real #EconomicDemocracy.'

Instagram

5-15 hashtags

Place at the bottom of the caption or in the first comment. Mix broad (#ClimateAction) and niche (#CommunityLandTrusts) tags.

TikTok

3-5 hashtags

Always include #RegenerativeParty and one trending/broad tag (#PoliticsTikTok or #EduTok) alongside specific issue tags.

3-5 hashtags

Focus on professional, policy, and systems-level tags (#SystemsThinking, #RegenerativeEconomics, #Leadership).

Facebook

1-2 hashtags

Keep it minimal. Focus more on tagging partner organizations than using hashtags.