Visual Identity

Visual Brand Guidelines

The complete visual identity spec for The Regenerative Party. Click any color swatch to copy the hex code.

Color Palette

Rule 1: Never use Forest Green and Deep Purple as equal-weight backgrounds side by side — one must dominate.

Rule 2: Harvest Gold is an accent only — use sparingly for maximum impact.

Rule 3: Minimum contrast ratio: 4.5:1 for all body text (WCAG AA compliance).

Typography System

Role	Font	Weight	Size	Use
Display Headlines	Playfair Display	Bold 700	32–72px	Page titles, hero text, section headers
Sub-headlines	Montserrat	SemiBold 600	18–32px	Section titles, card headers
Body Text	Inter	Regular 400	14–18px	Paragraphs, descriptions, captions
UI Labels	Montserrat	Medium 500	11–14px	Tags, labels, navigation items
Pull Quotes	Playfair Display	Italic 400	20–28px	Highlighted quotes with attribution
Statistics	Montserrat	ExtraBold 800	36–96px	Key numbers, data points

Google Fonts (free): Playfair Display · Montserrat · Inter

Canva Brand Kit Setup

Brand Colors to Enter:

Forest Green:

Deep Purple:

Harvest Gold:

Fog White:

Charcoal:

Earth Brown:

Sky Blue:

Brand Fonts to Set:

Heading: Playfair Display Bold

Subheading: Montserrat SemiBold

Body: Inter Regular

Logo Upload:

Upload the official seal in PNG (transparent background) and SVG formats.

Social Media Dimensions

Platform	Format	Dimensions	Ratio
Twitter/X	Feed Post	1200 × 675px	16:9
Twitter/X	Profile Photo	400 × 400px	1:1
Twitter/X	Header	1500 × 500px	3:1
Instagram	Feed Post (Square)	1080 × 1080px	1:1
Instagram	Feed Post (Portrait)	1080 × 1350px	4:5
Instagram	Story / Reel	1080 × 1920px	9:16
Facebook	Feed Post	1200 × 630px	1.91:1
Facebook	Cover Photo	820 × 312px	2.63:1
TikTok	Video	1080 × 1920px	9:16
LinkedIn	Feed Post	1200 × 627px	1.91:1
LinkedIn	Banner	1584 × 396px	4:1

10 Template Types to Build in Canva

Stat Card

Large number + label + source + logo watermark

Quote Card

Pull quote + attribution + branded background

TRAP/TRIP Split

Two-panel: left (problem) in Charcoal, right (solution) in Forest Green

Pillar Feature

One of the Five Pillars with icon, headline, and 2-line description

Event Announcement

Date, time, location, CTA button

Chapter Spotlight

Photo + city name + one-line win

Thread Header

Numbered series header (1/7, 2/7, etc.)

Infographic

Data visualization with branded colors

Video Thumbnail

Bold headline + face/action photo

Story Poll

Question + two answer options in brand colors

The 3-Question Brand Test

Every graphic must pass this test before posting:

Does it inspire hope?

Not just anger or fear

Does it teach something?

Even if just one fact

Does it invite action?

A clear next step